Branding and corporate identity for Papem, a fashion app in Italy by Ksenia Smirnova, 1503 Design
Branding and corporate identity for Papem, a fashion app in Italy by Ksenia Smirnova, 1503 Design
Branding and corporate identity for Papem, a fashion app in Italy by Ksenia Smirnova, 1503 Design
Branding and corporate identity for Papem, a fashion app in Italy by Ksenia Smirnova, 1503 Design

Papèm

Papèm is the first app to search geo-localized information about fashion & design stores and products in the city.
Users of Papèm community can be informed about deals in the stores around them, be guided to the shop to physically touch&feel the product, or to buy online.

The massive work requested from us included rebranding and developing UI&UX experience to appeal to users as simple and contemporary instrument to use. The design of the app was adapted to iOS and Android.

The biggest issue to solve was the massive amount of information to show on the screen - so the UI&UX main goal was to make the information pleasant&intuitive to perceive.