Branding for such an extraordinary Bahraini watch brand - Qannati, that creates one-of-a-kind bespoke timepieces, celebrating unique moments in the history of the Time, and embraces the concept “Time is different for those who dare”.
The theme chosen for branding was the Universe, as Time is relative in its infinity, and then applied to all the elements of visual identity, from website to photography creative direction, from packaging to Instagram.
Custom patterns inspired by celestial movement and the silent architecture of the universe — echoing star maps, supernovas, and cosmic energy in constant transformation.
Designed to evoke depth, mystery, and creation itself, the visual language captures the feeling of infinite motion suspended in darkness.
In order to create the Celebration of Time collection, Qannati’s master
jewellers dive into the currents of time where seconds and millennia remain
indistinguishable.
In the multitude of representations of eternity they have identified the most remarkable moments in the history of creation and brought them back to life.
This was the main inspiration for the branding theme, Universe and Eternity.
Creative direction and layout of Qannati Book with Celebration of Time collection, following the theme of Universe, light of Cosmos, its energy and patterns.
