Rubeus Imperial Alexandrite Collection

Branding and visual identity for Rubeus Imperial Alexandrite - an extraordinary high jewellery collection, designed by Frederic Mane, and built around some of the rarest Russian alexandrites ever faceted. Inspired by the imperial history of the gemstone and its unique ability to transform colour under light, the visual language was designed to express rarity, nobility, and timeless grandeur.

The monogram was drawn from the silhouette of the collection’s iconic one-of-a-kind necklace featuring the world’s largest Russian alexandrite — 69.37 carats.

https://rubeusmilano.com/pages/alexandrite-collection-page

Branding & Identity

Creative Direction

Branding and corporate identity for Rubeus Imperial Alexandrite Collection, Rubeus Milano, Ksenia Smirnova, 1503 Design

The monogram was drawn from the silhouette of the collection’s iconic one-of-a-kind necklace featuring the world’s largest Russian alexandrite - 69.37 carats.

Created around some of the rarest gemstones ever discovered, the identity was designed to feel regal, timeless, and extraordinarily precious.

Brand identity created for the first high jewellery collection in history centered around exceptional Russian Alexandrites.

Brand colours, deep purple and dark green, were chosen as colours of Alexandrite, that changes shade depending on the light, what makes it a unique precious gem.

Catalogue design for Rubeus Alexandrite Collection by 15:03 design, Ksenia Smirnova, Frederic Mane

Catalogue design created to reflect the extraordinary rarity and imperial elegance of the Rubeus Imperial Alexandrite collection.

Through refined layouts and immersive storytelling, the book reveals the craftsmanship, history, and exceptional beauty behind each one-of-a-kind jewel.

Related work